The heart of sales enablement is the people. As a sales enablement professional, how do you ensure that the sales team has the right business-essential competencies to achieve their business goals? The cutting-edge ATD World-Class Sales Competency Model (WCSCM) was designed to give you the required tools to tackle this challenge from all sides—recruiting, coaching, training, process improvement, and more. In this practical workshop, you will learn how to apply the WCSCM to develop and deliver effective sales talent development solutions—all with the ultimate goal of building, developing, and supporting an all-star sales team at your organization.
One of the key problems that keeps sales enablement professionals awake at night is how to create an environment that enables the sales force to successfully meet its targets and goals. In this case-based, two-day workshop, you will learn how to deploy the ATD WCSCM to build this type of environment. You will start with exploring and identifying the business-essential competencies for all members of the sales ecosystem. This core knowledge sets you up for what’s next—building a toolkit to recruit, coach, manage, and train a team of highly effective sales professionals. Next, you will customize a sales assessment tool that you can use on the job to identify competency gaps at individual and group levels. Finally, you will use a systems approach to create integrated sales enablement learning solutions that are results driven, measurable, and will win big for your organization. Leave this workshop with the skills to quickly develop solutions that can meet the ever-changing needs of a dynamic sales organization.
The Sales Enablement Certificate will take place on May 04-05, 2018 from 8:30 a.m. to 4:30 p.m. each day.
By the end of this program, participants will be able to:
This workshop is designed exclusively for sales enablement professionals. Primary audiences include individuals who are responsible for defining the talent development needs of the sales organization and for developing, managing, and evaluating sales learning and development solutions.
Participant Guide Table of Contents coming soon.
Reza Sisakhti – Reza Sisakhti is managing director of Productivity Dynamics, a research and consulting firm dedicated to helping clients achieve significant business results through people. For more than two decades, he has been creating sales competency models and measuring the business impact of sales training programs for major corporations.
ATD Member: US $1,120
Nonmember: US $1,480*
To purchase this program and an ATD 2018 conference registration, you will need to add both to your shopping cart during the registration checkout process.
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The registration fee includes all course materials and is separate from general conference registration fees.
For additional information on this program, please contact ATD Customer Care at email@example.com or 703.683.8100.