Convince Your Boss

You’re convinced that you want to attend ATD 2018, and we really want you there; now it’s time to convince your boss! Most managers will be concerned about the return on investment—every dollar has to be justified, and so does the time away from the office. But don’t worry, we’ve got you covered. Use these tools to show why your organization needs to invest in ATD 2018!

"Outstanding. The ATD Conference was by far the best conference I've attended of any kind. The general session and conference education sessions were world class. I cannot wait to attend next year."
—Previous Attendee

"A very well-run event. The keynote speakers were excellent, as were most of the sessions I attended. I gained knowledge and insight to take back to my work."
—Previous Attendee

Find Real Solutions to Your Top Challenges.
ATD 2018 is an industry-defining event for talent development—there are more than 300 educations sessions focused on ten content tracks. You will learn what’s going on in the industry, find out what strategies your peers are implementing, and discover how they are tackling similar issues you are facing. In short, you’ll learn new strategies and solutions to solve some of your biggest challenges.

Meet and Learn From the Trendsetters.
Our speakers, attendees, and exhibitors are at the forefront of the industry; they are the game-changers. They won’t just be presenting to you; they’ll be sitting next to you, attending sessions, and having lunch with you. This is your opportunity to find out how to stay ahead of the curve!

Meet 10,000 of your peers (well, perhaps not all 10,000) who are also passionate about talent development. This is your chance to get up close and personal with them. You’ll walk away with a new set of contacts for collaboration and sharing best practices.

Stay Relevant.
If you want to stay relevant in your profession, you have to know the latest trends and how to implement them in your organization. With several sessions focused on innovation in each track, trendsetting speakers, and an EXPO hall filled with more than 400 suppliers offering today’s latest products and solutions, there is no better place to take the pulse of the industry than ATD 2018.

Inspire Your Team.
Take what you learn from ATD 2018 and share it with your team. You’ll have the tools and know-how to implement the latest talent development strategies. It’s not just about your personal development. By successfully using what you learn at ATD 2018, you’ll improve your organization’s bottom line!

"This was my first time attending the conference, and I had a great time. I learned a lot and was able to take a lot back with my team."

—Previous Attendee

Tools for Convincing
Use the following tools to demonstrate the tangible benefits of attending ATD 2018 to your manager. These tools will show your manager that you’ve done your research, built your business case, and are serious about attending.

Manager Letter
Customize this letter to help your manager understand why ATD 2018 is one of the most cost-effective and valuable conferences for you.

Session and Exhibitor Worksheet
Customize this worksheet to outline the sessions you will attend, and detail how these sessions will help solve any workplace challenges. Additionally, list the exhibitors you plan to visit; if you’re currently reviewing suppliers, this is the perfect opportunity to request demonstrations and see the products and services firsthand.

Investment Worksheet
Fill out this worksheet to approximate the financial investment required for you to attend.

Print this brochure to provide an overview of what this event is all about.