ATD Expert Coach™

Elevate your skills. Make an impact. Become an exceptional coach.

The ATD Expert Coach™ Program leverages your coaching experience and shows you how to have purposeful, powerful coaching conversations that provide the most value to your clients and organization. This unique, assessment-based program enables you to master the skills required for effective coaching with the guidance of expert facilitators. You’ll benefit from multiple opportunities to practice coaching and receive individualized feedback to reinforce your learning, and gain a toolkit of resources to use immediately back on the job.

Master the key competencies of coaching, along with coaching ethics, benefits, dialogue tools, and the business case for coaching. In addition, this program explores professional branding as a coach and coaching across cultures. Grounded in theory and focused on practice and application, this program will help you perfect your professional capacity for coaching.

Proving your ability will earn you the respected title of ATD Expert Coach. Join this exclusive group today.

The ATD Expert Coach™ Program will take place May 18-15, 2019 from 8:30 a.m. to 4:30 p.m. each day.

Learning Objectives

After this program, you will be able to:

  • Assess your current strengths in coaching and identify opportunities for ongoing improvement.
  • Apply ATD’s COACH Model to coaching conversations, including working with coaching clients to assess the current situation, set objectives for the coaching session, and decide alternatives and choices for how they can move forward with their goals.
  • Establish and maintain a trusting relationship with the client and key stakeholders during coaching engagements and beyond, following ethical guidelines.
  • Use proven methodologies and tools to effectively coach any manner of client, whether internal or external, for any type of coaching, including business, career, executive, leadership, life, and performance coaching.
  • Learn more about additional tools and strategies that coaches use, including establishing effective coaching agreements, measuring the effectiveness of coaching, working through difficult situations, and effectively marketing coaching services.
  • Establish a business case for coaching that supports your work with clients and organizations to gain buy-in for use of coaching as a discipline.
  • Draft and use a professional coaching branding statement that aligns with your personal attitudes and beliefs of what it means to be a coach.
  • Explain the similarities and differences in using specific coaching methodologies and tools across cultures based on geographic location, organization size, industry type, and more.
  • Demonstrate mastery of coaching by passing a Knowledge Assessment and capstone project.
  • Join a network of professional coaches for ongoing support, coaching practice, and partnering opportunities.


The ATD Expert Coach™ Program is ideal for experienced learning, talent, and organizational development professionals who want to master the coaching competency and access new approaches to enhance the impact of their interactions with individuals, teams, and the entire organization.

Experienced talent development professionals who want to develop their coaching skills through a structured course of study with intensive practice. Practitioners who are actively using coaching as an organizational development solution and want an industry-recognized credential to improve and validate their proficiency. Professionals in any role, including managers, who want to professionalize their coaching skills to foster engagement, productivity, and improved performance.

Program Topics

Click here to view the Participant Guide Table of Contents.


  • Earn 2.8 Continuing Education Units (CEUs) upon successfully completing this program.
  • This program may be eligible for up to 28 CPLP recertification points.
  • This program has been pre-approved for 28 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute.
  • This program is valid for 28 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit:
  • This program has been approved by the International Coach Federation (ICF) for 18 core competency units, and 10 resource development units. However, coaching certification under the ICF is not provided. For more information on how to become an ICF certified coach visit:

Registration Fees

ATD Member: US $2,895
Nonmember: US $3,155*

To purchase this program and an ATD 2018 conference registration, you will need to add both to your shopping cart during the registration checkout process.
*SAVE NOW! Join ATD today and take advantage of the member rate!
The registration fee includes all course materials and is separate from general conference registration fees.

For additional information on this program, please contact ATD Customer Care at or 703.683.8100.