You’re convinced that you want to attend ATD 2020, and we really want you there; now it’s time to convince your boss! Most managers will be concerned about the return on investment—every dollar has to be justified, and so does the time away from the office. But don’t worry, we’ve got you covered. Use these tools to show why your organization needs to invest in ATD 2020!

Tools to Make a Business Case to Attend

Use the following tools to demonstrate the tangible benefits of attending ATD 2020 to your manager. These tools will show your manager that you’ve done your research, built your business case, and are serious about attending.

Manager Letter

Customize this letter to help your manager understand why ATD 2020 is one of the most cost-effective and valuable conferences for you.

Session and Exhibitor Worksheet

Customize this worksheet to outline the sessions you will attend, and detail how these sessions will help solve any workplace challenges. Additionally, list the exhibitors you plan to visit; if you’re currently reviewing suppliers, this is the perfect opportunity to request demonstrations and see the products and services firsthand.

Investment Worksheet

Fill out this worksheet to approximate the financial investment required for you to attend.

ATD 2020 is recognized by SHRM to offer SHRM-CP or SHRM-SCP professional development credits (PDCs). This program is valid for 18 PDCs. For more information about certification or recertification, please visit

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Real Solutions to Your Top Challenges.

ATD 2020 is an industry-defining event for talent development—there are more than 300 educations sessions categorized into 15 learning tracks. You will discover what’s going on in the industry, find out what strategies your peers are implementing, and see how they are tackling similar issues you are facing. In short, you’ll learn new strategies and solutions to solve some of your biggest challenges.

Meet and Learn

Fresh Perspective and New Ideas.

Attending a conference is the perfect way to get away from your usual space to gain new perspectives, generate fresh thinking, and inspire new ideas. The speakers, attendees, and exhibitors at ATD 2020 are at the forefront of the industry; they are the game-changers, the trailblazers, and the thought-leaders. They won’t just be presenting to you; they’ll be sitting next to you, attending sessions, and having lunch with you. This is your opportunity to get out of your comfort zone and be reengerized.

Meet and Learn

New and Strengthened Peer Connections.

Meet 10,000+ of your like-minded peers (well, perhaps not all 10,000) who are also passionate about talent development and eager to learn something new. This is your chance to talk to them one-on-one about what they are working on and to get advice on how to enhance your own work. You’ll walk away with a new set of contacts for collaboration and sharing best practices.

Stay Relevant

Relevant and Sharpened Skills.

If you want to stay relevant in your profession, you have to know the latest trends and how to implement them in your organization. With several sessions focused on innovation in each track, trendsetting speakers, and an EXPO hall filled with more than 400 suppliers offering today’s latest products and solutions, there is no better place to take the pulse of the industry than ATD 2020.

Inspire Your Team

Inspiration For Your Team.

Take what you learn from ATD 2020 and share it with your team. You’ll have the tools and know-how to implement the latest talent development strategies. It’s not just about your personal development. By successfully using what you learn at ATD 2020, you’ll improve your organization’s bottom line!

Conference Brochure
Outstanding. The ATD Conference was by far the best conference I've attended of any kind. The general session and conference education sessions were world...
A very well-run event. The keynote speakers were excellent, as were most of the sessions I attended. I gained knowledge and insight to take back to my work.
This was my first time attending the conference, and I had a great time. I learned a lot and was able to take a lot back with my team.
Platinum Sponsors
ATD 2020 International Conference & EXPO