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Needs Assessment Certificate

Course Info

Racing to create course materials and roll out initiatives without upfront analysis of what drives the need or knowing how to ensure results is shortsighted. In this highly practical course, you will learn a systematic approach for conducting your own training needs assessment of individual and organizational performance that prompts requests for learning and development solutions.

Learn to use an ATD-exclusive needs assessment process to identify individual or organizational needs prior to developing learning strategies. As a result, the effectiveness of the programs you develop will increase.

Why You Should Attend:

  • Learn to stop operating in order-taker mode and relying solely on your stakeholder’s learning solution inputs.
  • Align learning solutions with business outcomes to maximize impact, increase your professional competence, and ensure you are a valued partner to your organization.
  • Gain access to data collection tools and methods you can use immediately on the job to assess business and performance needs.

Dates and Times:

Session 1: May 17, 2024, 8:30 a.m.–4:30 p.m. Local Time
Session 2: May 18, 2024, 8:30 a.m.–4:30 p.m. Local Time

Preconference Learning Price:

ATD Member: $1,875
Non-Member: $2,125

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Don Ford

Don Ford

Donald J. Ford, Ph.D. is a training and performance improvement consultant specializing in instructional design, human resources and quality improvement. As President of Training Education Management LLC since 1997, he has consulted with clients like: ATD, ANSI, Amgen, Toyota, Nissan, Rockwell International, Samsung Electronics, Orange County Transportation Authority, Southern California Edison, Employers Group, Saudi ARAMCO, CompuCom, Central Bank of Egypt and Malaysian Institute of Training and Development.  For these and other clients, he has developed custom classroom, structured on the job and web-based training on a wide variety of technical topics, conducted performance and needs analyses, facilitated groups, managed quality improvement projects, taught train the trainer, HR and leadership courses and evaluated results.

Prior to 1997, he held training management positions at Southern California Gas Company, Magnavox, Allied-Signal and Texas Instruments. Dr. Ford holds a B.A. and M.A. in history and a Ph.D. in education, all from UCLA. He also teaches graduate courses in Human Resource Development for Antioch University, Los Angeles. He has published 35 articles and four books on topics in training, education and management, including: Bottom-Line Training: Performance-based Results (2005).  Dr. Ford has presented at the ASTD International Convention, ASTD Quality Symposia, ASTD L.A. Train the Trainer and Annual Conference, Academy of Management, International Society for Performance Improvement International Conference, International Quality and Productivity Conference, American Educational Research Association, Asian Regional Training and Development Organization and UCLA Industrial Relations Conference.  He has worked extensively overseas in Asia, Middle East and Latin America.

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