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A Journey in Impactful Sales Enablement for New Products

When a new product is released, how do you enable your sales team to sell more at a faster rate? This session will alternate between discussion and case studies to look at frameworks and research-backed approaches for empowering sellers to quickly gain expertise and get comfortable selling new products.

  • Ensure your next product training for sellers is as memorable and effective as possible.
  • Identify the best way to apply this framework for your team and new product release needs.
  • Test and iterate based on research-backed approaches to create effective and memorable new product learning.

Speaker: Lidia Arshavsky, Riskified

Track: Lidia Sales Enablement

Presentation Type: New ATD Speaker