When a new product is released, how do you enable your sales team to sell more at a faster rate? This session will alternate between discussion and case studies to look at frameworks and research-backed approaches for empowering sellers to quickly gain expertise and get comfortable selling new products.

• Ensure your next product training for sellers is as memorable and effective as possible.
• Identify the best way to apply this framework for your team and new product release needs.
• Test and iterate based on research-backed approaches to create effective and memorable new product learning.

Speaker: Lidia Arshavsky, Riskified

Track: Lidia Sales Enablement

Presentation Type: New ATD Speaker