This session will coach you on the fundamentals of organizing a high-level conversation to meet an executive’s perspective and expectations. The speaker will introduce a formula for memorable and repeatable messages, then involve you in creating effective messaging exercises to practice converting subject matter expertise into value-added solutions.

• Explore a methodology for funneling messaging through a three-step process: situation, solution, and impact or next steps.
• Learn how to develop memorable and repeatable messaging for senior-level audiences.
• Participate in effective messaging exercises with live case studies to bring the training to life!

Speakers: Sally Williamson, Sally Williamson & Associates, Inc.

Track: Leadership and Management Development

Presentation Type: Education Session