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Learning Campaigns: The Principle of 7 Touches

May 24, 2023
Managing the Learning Function
Learn how marketers use spaced repetition to entice people to consume their content. You’ll get tips on how to structure a learning campaign that captures attention, manages expectations, and encourages action. This session will also touch upon testing, tracking, and reporting.
Lynne McNamee, President - Lone Armadillo Marketing Agency

Application on the Job 1

Build successful learning campaigns for before, during, and after programs.

Application on the Job 2

Discover how to replicate learning campaigns at scale.

Application on the Job 3

Embrace how marketers break through the clutter to drive action.

Target Audience

All TD Professionals

Learning Approaches


Session Type

Education Session
View all ATD23 Sessions