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Nudging Not Nagging: Don’t Nudge Outcomes, Nudge Behaviors!

May 21, 2023
Learning Sciences
Do you have great content but don’t know how to engage learners enough to change behavior? This was the situation at the speakers’ organization. They were fascinated by the idea of Nudge Theory, a behavioral science concept that uses positive reinforcement and indirect suggestion to influence behavior and decision making.
Tina Dooley, Global Manager of Training - Amway Corporation Inc.
April Ray, Lead Amplifier of Amway Business Owner Insights - Amway Corporation Inc.

Application on the Job 1

Evaluate the need for a nudge strategy to drive learner behavioral change.

Application on the Job 2

Examine the connection between nudges and business outcomes and explore how nudges differ from communications.

Application on the Job 3

Apply the Nudge Framework to create your own nudge strategy.

Target Audience

All TD Professionals

Learning Approaches

Case Study

Session Type

New ATD Speaker

Learning Path(s)

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