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Sales Enablement: The Missing Piece

May 18, 2022
Director/Manager
Sales Enablement
Up to 70 percent of the sales process happens before anyone speaks to a salesperson. By understanding the tools and approaches used by marketing departments, you can augment your sales enablement training and improve performance.
Speakers
Lynne McNamee, President - Lone Armadillo Marketing Agency

Application on the Job 1

Discover what marketing automation tools are being used and how they integrate with the sales CRM.

Application on the Job 2

Persuade the sales teams to use potential client information to increase their commissions quickly.

Application on the Job 3

Facilitate better alignment and communication between marketing and sales leadership to advance common business objectives.

Session Type

Education Session