Cliff Goldmacher is a GRAMMY-recognized, #1 hit songwriter, music producer and author who, for the past seven years, has been helping business teams enhance their creativity, solve problems and innovate by teaching them to write songs. Cliff’s book, The Reason For The Rhymes: Mastering The Seven Essential Skills of Innovation by Learning to Write Songs, encapsulates the principles of his in-demand workshops. His current and former clients including Deloitte, Google, Bank of America and Dell.