Ken Phillips is the CEO of Phillips Associates and the creator of the Predictive Learning Analytics (PLA) learning evaluation methodology. He has authored more than a dozen published learning instruments and is a contributing author to five books in the L&D field. Ken also regularly speaks to ATD groups and corporate L&D teams. Since 2008, he has presented at the ATD International Conference & EXPO on measurement and evaluation topics. Ken earned the CPLP® (now CPTD®) credential from ATD in 2006 as a pilot pioneer and has recertified five times.