Lynne McNamee is President of Lone Armadillo Marketing Agency which specializes in theLearning, Talent and HCM industries. She has been a HubSpot partner since 2011 andauthored "The B2B Sales and Marketing Alignment Handbook." She advocates forapplying marketing tools and techniques to advance Training aims, and has a passion forbetter alignment between Sales and Marketing to improve KPIs such as Cost perAcquisition, Lifetime Value per Customer and Velocity to Close.