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Lynne McNamee

Lynne McNamee

President, Lone Armadillo Marketing Agency
Lynne McNamee is president of the Lone Armadillo Marketing Agency, which specializes in the learning, talent, and human capital management (HCM) industries. She has been a HubSpot partner since 2011 and authored The B2B Sales and Marketing Alignment Handbook. She advocates for applying marketing tools and techniques to advance training aims and has a passion for better alignment between sales and marketing to improve key performance indicators (KPIs), such as cost per acquisition, lifetime value per customer, and velocity to close.
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