Mark has been the CEO of Anecdote International since 2004. He is the go-to adviser for some of the world’s leading companies on how to communicate more effectively. He left the Air Force in 1998 after a 20-year career as a logistics officer. His foray into the consulting world took a surprising twist when he stumbled across the incredible natural power of stories. This led to a major change of career to focus on discovering how organisations and leaders can tap into this power.