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Paul Zak

Paul Zak

Founder/Chief Immersion Officer, Immersion Neuroscience
Paul J. Zak, Ph.D., founding director of the Center for Neuroeconomics Studies and professor of economics, psychology, and management at Claremont University, is a leading expert and scientist, author and speaker. Dr. Zak's lab discovered in 2004 that the brain chemical oxytocin allows us to determine who to trust. He is Chief Officer and Founder of Immersion a Distributed Neuroscience™ platform tracking a unique brain state of attention and emotional resonance.