William Arruda is a public speaker, trainer, and the world's leading authority on the topic of personal branding. He's the CEO of Reach, co-founder of CareerBlast.TV, and the bestselling author of the books Digital You, Career Distinction, and Ditch. Dare. Do!. He has delivered learning experiences for many of the world's most revered brands. William is a senior contributor to Forbes, where his column has received more than 15 million views, and he has been featured in more than 1,000 other publications.