Talent development professionals are increasingly called on to create training video content that extends learning in the classroom and beyond. Yet, a lot of training videos are little more than recorded presentations that are both hard to follow and easy to forget. This unique program combines instructional design and media skills to equip you to design engaging, memorable training videos that promote learning.

The focus of this program is on the content side of production. Drawing on both video psychology and learning theory, the course takes you through a step-by-step planning process for structuring learner-centered videos. As part of the experience, you will design and prepare a video for production as well as produce a rough cut for viewing. You will explore how video works as a modality—applying techniques to keep viewers’ attention, ensuring your message is quick and easy to understand, and finding ways to structure content so it’s easy to remember. You will learn visual storytelling skills and how to write video scripts.

This program focuses on the design considerations for creating training videos. If you are interested in the actual creation and production of video, consider enrolling in the Filming & Editing Training Videos Certificate. These two programs are complementary and, in combination, cover the complete video creation process.