Evaluating Learning Impact Certificate

Course Info

Develop a solid foundation in all aspects of measuring learning impact and evaluating learning and performance solutions. This comprehensive certificate program offers small group interactions, application exercises, and a running case study. Gain new skills to assess your learning programs’ impact and to develop and implement your organization’s evaluation strategy.

Take this opportunity to master shifting from activity-based to results-based learning, evaluation design basics, the five-level evaluation framework, and the process and standards that ensure evaluation works. Learn key questions to ask to measure participant reaction, learning, application, impact, and return on investment.

Why Should I Attend?

  • Build a credible business case for increased evaluation in your organization.
  • Select appropriate strategies, measurement tools, and evaluation design.
  • Collect and analyze data to explore its possible implications and communicate results to a variety of stakeholders.

Dates and Times:

Day 1: May 18, 2023, 8:30 a.m.–4:30 p.m.
Day 2: May 19, 2023, 8:30 a.m.–4:30 p.m.
Day 3: May 20, 2023, 8:30 a.m.–4:30 p.m.

Preconference Learning Price:

ATD Member: $2,195
Non-Member: $2,445

Register for ATD23 & Preconference Learning

Register Only for Preconference Learning


Patti Phillips, Ph.D., CPTD

Patti Phillips, Ph.D., CPTD

Dr. Patti Phillips is president and CEO of the ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research. She helps organizations implement the ROI Methodology in over 60 countries. Patti serves as chair of the i4cp People Analytics Board; Principal Research Fellow for The Conference Board; chair of the board for the Center for Talent Reporting; and board of trustees member for the UN Institute for Training and Research (UNITAR). Patti also serves on the faculty of the UN System Staff College in Turin, Italy. Her work has be featured on CNBC, EuroNews, and over a dozen business journals.

 She, along with her husband Jack Phillips, contributes to a variety of journals and has authored a number of books on the subject of accountability and ROI. In 2014, they celebrated their 45th title with ATD. More recent publications include, Value for Money: How to Show the Value for all Types of Programs and Projects (Wiley, 2019); The Value of Innovation: Knowing, Proving, and Showing the Value of Innovation and Creativity (Wiley, 2018); Hanbook of Training Evaluation and Measurement Methods 4th edition (Routledge, 2016); Making Human Capital Analytics Work (McGraw-Hill, 2015), Measuring the Success of Leadership Development (ATD, 2015), Performance Consulting, 3rd ed. (Berrett-Koehler, 2015), Measuring Return on Investment in Environment, Health, and Safety (Wiley, 2014), Measuring the Success of Learning through Technology (ATD, 2014), Measuring the Success of Sales Training (ATD, 2013), Measuring the Success of Organization Development (ATD, 2013), Measuring ROI in Healthcare: Tools and Techniques to Measuring Impact and ROI in Healthcare Improvement Projects (McGraw-Hill, 2013), Survey Basics (ATD, 2013).  Patti can be reached at patti@roiinstitute.net.