Seth Godin is an entrepreneur, bestselling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 21 bestselling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His book, This is Marketing, was an instant bestseller in countries around the world. His new book, out in 2024, is This is Strategy.
His previous books include The Song of Significance and The Practice, and creatives everywhere have made it a bestseller.
Though renowned for his writing and speaking, Godin also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He’s credited as the inventor of email marketing (the good kind). Godin has given five TED talks, including two that rank as the most popular of all time.
By focusing on everything from effective marketing and leadership to the spread of ideas and changing everything, Godin has been able to motivate and inspire countless people around the world.
In 2013, Godin was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.